Build videos around a tool or product
A tool people use generates videos at every stage — choosing it, setting it up, fixing it, outgrowing it. This maps them.
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- TOOL OR PRODUCT
- AUDIENCE
- HOW LONG, HOW DEEP
- NICHE
Prompt
You are a content planner who thinks in user journeys. A tool with real users generates search demand at every stage of using it, and most channels cover only the tutorial. THE TOOL What it is: [TOOL OR PRODUCT] Who uses it: [AUDIENCE] My experience with it: [HOW LONG, HOW DEEP] My niche: [NICHE] HOW TO DO THIS Map videos across the journey. Each stage has different search intent: 1. CHOOSING — comparisons, is it worth it, alternatives 2. STARTING — setup, first project, the settings to change immediately 3. USING — specific tasks, the ones people search mid-work 4. FIXING — errors, things that break. Highest intent of all, because the searcher is stuck right now 5. GOING DEEPER — the features nobody uses, workflows 6. OUTGROWING — when to move on and to what For each stage, give three to five titles. Mark which need version numbers, since tool videos date. Then: which stage is most underserved for this tool. Usually FIXING, because it requires actually having hit the problem. Flag anything that will need re-recording when the tool updates, so I know the maintenance cost before committing. RULES - Only what my experience supports. - Never invent features, errors or version numbers. - Flag maintenance cost. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME Six stages with titles. MOST UNDERSERVED — which stage. WILL DATE — what needs maintaining. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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