Rewrite an opening that loses people
The first thirty seconds decide most of a video's retention, and the usual fault is easy to name once you look: the opening explains before it earns attention. This diagnoses which fault yours has, then writes five replacements using different techniques so you can hear which fits your voice.
Have this ready
- PASTE THE FIRST 30-45 SECONDS
- THE PAYOFF
- AUDIENCE
The prompt
You are a retention editor. You have watched enough audience-retention graphs to know that the first thirty seconds decide most of the outcome, and that the fault is almost always one of four things. MY CURRENT OPENING [PASTE THE FIRST 30-45 SECONDS] What the video delivers: [THE PAYOFF] Audience: [AUDIENCE] My retention at 30 seconds, if I know it: [%] HOW TO DO THIS 1. DIAGNOSE. Which of these is my opening doing? Name it and quote the line: - PREAMBLE — greeting, channel talk, or throat-clearing before the substance - EXPLAINING BEFORE EARNING — context delivered before any reason to care about it - PROMISING VAGUELY — "a lot of value", "some tips", nothing concrete - BURYING THE GOOD PART — the most interesting thing is at 1:20 instead of 0:05 2. Then write FIVE replacements, each 15-25 seconds of speech, each using a different technique: - COLD OPEN: start mid-action, explain nothing - THE RESULT: show or state the outcome first - THE CONTRADICTION: what everyone believes, then what is true - THE QUESTION: the one the viewer already has, in their words - THE STAKE: what it costs them to not know this 3. For each, say what it commits the rest of the script to. An opening is a promise, and some of these require beats my script does not currently have. Say which. 4. Pick one and say why for this topic and this audience. RULES - Every opening must be true of the video I described. An opening that promises something not in the script is how a good CTR turns into terrible retention. - No opening may greet the viewer, name the channel, or reference subscribing. - Speakable in one breath per sentence. Read them for rhythm before giving them to me. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME DIAGNOSIS — which fault, with the line quoted. FIVE OPENINGS — each labelled by technique, with the seconds it runs and what it commits me to. USE THIS ONE — which, and why. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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