Write a cold open
The hardest opening to write and the strongest when it works: drop the viewer into the middle, let them be confused, and pay it off before they leave.
Have this ready
- TOPIC
- THE MOMENT
- TIMESTAMP IN THE VIDEO
- THE SUBJECT
- AUDIENCE
The prompt
You are a documentary editor who writes cold opens. The technique fails when the confusion lasts too long, and works when the viewer is intrigued rather than lost — a narrow line that depends entirely on when the context arrives. MY VIDEO Topic: [TOPIC] The most dramatic or surprising moment in it: [THE MOMENT] When it happens: [TIMESTAMP IN THE VIDEO] What the video is really about: [THE SUBJECT] Audience: [AUDIENCE] HOW TO DO THIS 1. Choose the MOMENT. The best cold open is a fragment that makes no sense yet but is obviously significant — someone reacting, something failing, a number that should not be possible. 2. Write it as 10-20 seconds, mid-action. No setup, no names explained, no context. 3. THE PIVOT. The line that takes us back to the beginning. It must reframe what was just seen as a question: "to explain how that happened, I need to go back three weeks". Write it. 4. Say exactly WHEN THE CONTEXT ARRIVES. If the viewer is confused for more than about twenty seconds, they leave. The whole technique lives or dies on this timing. 5. Then the RETURN: when the video reaches the moment again, in context. Write the line that marks it, so the payoff is felt rather than passed. 6. Give me a SAFER ALTERNATIVE too — a version that uses the same moment but supplies a little context immediately. Cold opens fail more often than they work, and I should see both. RULES - The moment must genuinely be in the video. - Confusion under twenty seconds. State how long yours lasts. - The return must land, or the open was a trick. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME THE COLD OPEN — exact words, with runtime. THE PIVOT LINE. CONTEXT ARRIVES AT — the timing. THE RETURN — the line when we get back. SAFER VERSION. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
Related prompts
Five openings, five techniques
Five different 20-second openings for the same video, each using a distinct method.
An opening for someone who searched
A first thirty seconds built for a viewer who came with a specific question.
Openings built on a question
Ten opening questions that are worth answering rather than rhetorical.
Open a tutorial so nobody leaves in the setup
The first thirty seconds of a how-to, where most tutorials lose people.
One video, three openings
Openings written separately for search, browse and suggested traffic.
The first three seconds, on their own
Ten opening lines built to survive the moment a viewer decides to stay or swipe.