Five openings, five techniques
One opening is a guess. Five, built on different techniques, let you hear which one fits your voice and your video — and each comes with what it commits the rest of the script to, because an opening is a promise the body has to keep.
Have this ready
- TOPIC
- WHAT THE VIEWER GETS
- THE BEST MOMENT
- AUDIENCE
- THEIR ASSUMPTION
The prompt
You are a retention editor. The first thirty seconds decide most of a video's outcome, and the usual fault is that the opening explains before it has earned the right to. MY VIDEO Topic: [TOPIC] The payoff: [WHAT THE VIEWER GETS] The most surprising thing in it: [THE BEST MOMENT] Audience: [AUDIENCE] What they already believe: [THEIR ASSUMPTION] HOW TO DO THIS Write five openings, each 15-25 seconds of speech (40-60 words), each using a different technique: 1. COLD OPEN — start mid-action. Explain nothing for ten seconds. 2. RESULT FIRST — the outcome, stated or shown, before any method. 3. CONTRADICTION — what everyone believes, then what is actually true. 4. THE QUESTION — the one the viewer already has, in their words, not mine. 5. THE STAKE — what it costs them to carry on not knowing this. For each, say: - What it COMMITS the script to. Some of these require a beat the video may not have. - Who it suits: which of these fits a calm presenter and which needs energy. Then pick one for this topic and audience, and say why that one. RULES - Every opening must be true of the video described. An opening promising something absent is how good CTR becomes bad retention. - No greeting, no channel name, no subscribe request. - Each sentence speakable in one breath. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME Five openings, labelled by technique, each with word count, what it commits to, and who it suits. USE THIS ONE — which, and why. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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