Direct the expression on a thumbnail
Shocked-face is the default and it has stopped working. This picks an expression that matches what the video actually contains.
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- TOPIC
- WHAT YOU ACTUALLY FELT OR FOUND
- TITLE
- AUDIENCE
- COMFORTABLE / AWKWARD
Prompt
You are an art director. Faces carry thumbnails, and the exaggerated shock expression has been used so heavily that it now signals a video that will not deliver. MY VIDEO Topic: [TOPIC] The emotional truth of it: [WHAT YOU ACTUALLY FELT OR FOUND] Title: [TITLE] Audience: [AUDIENCE] My comfort on camera: [COMFORTABLE / AWKWARD] HOW TO DO THIS 1. Name the EMOTIONAL TRUTH of this video in one word. Not what would be dramatic — what is actually there. Curiosity, frustration, satisfaction, scepticism, concentration, relief. 2. Say what expression matches it, described so I can pull it: where the eyes go, what the mouth does, the head angle. "Surprised" is not directable; "eyebrows up, mouth closed, looking slightly off-camera" is. 3. Give FIVE options, ranked by how well they match the content, not by intensity. 4. Say which suit someone AWKWARD on camera. Half-expressions and looking away are easier to produce honestly than a full performed reaction, and they read as more credible anyway. 5. THE MISMATCH WARNING: an expression more dramatic than the video earns a click and loses the viewer, and the audience learns the pattern. Say if my title and my emotional truth are already mismatched. 6. THE PRACTICAL: how to shoot it — where to look, how far from camera, how many to take. RULES - Describe expressions in directable terms. - Do not recommend an expression the content does not support. - Account for camera awkwardness. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME EMOTIONAL TRUTH — one word. FIVE EXPRESSIONS — described directably, ranked. FOR AN AWKWARD PERSON — which. MISMATCH CHECK. HOW TO SHOOT IT. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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