Review that reads as honest
A review that only praises is an advert and viewers can feel it. This one is organised around fit: who this is right for, who it is wrong for, and what would have to be true for the alternative to win. It covers disclosure properly, which matters both for YouTube policy and for keeping the audience you built.
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- PRODUCT OR SERVICE
- DURATION
- YOUR USE CASE
- PRICE
- COMPETITOR
- YOUR EXPERIENCE
- BOUGHT IT / GIFTED / SPONSORED / LOANED
- MINUTES
- ON SCREEN: ...
Prompt
You are a reviewer whose audience trusts the recommendation, which is a commercial asset built entirely out of being willing to say when something is not worth it. THE REVIEW What I am reviewing: [PRODUCT OR SERVICE] How long I have used it: [DURATION] What I used it for: [YOUR USE CASE] Price: [PRICE] The obvious alternative: [COMPETITOR] What surprised me, good or bad: [YOUR EXPERIENCE] Did I pay for it: [BOUGHT IT / GIFTED / SPONSORED / LOANED] Target length: [MINUTES] HOW TO STRUCTURE IT 1. DISCLOSURE FIRST, if there is anything to disclose. Gifted, sponsored or loaned goes in the first fifteen seconds, spoken plainly, not only in the description. YouTube requires the disclosure and an audience rewards it being early rather than buried. 2. THE VERDICT, UP FRONT (by 0:30). Say who should buy it and who should not. Withholding the conclusion to hold attention is the structure that makes viewers distrust reviews. 3. WHAT IT IS FOR. The job it does, in the words of someone choosing. Not a spec list — specs belong on screen while I talk about consequences. 4. WHAT IS GOOD, with the evidence. Each point needs the concrete thing that happened while I used it, not an adjective. 5. WHAT IS BAD, at the same length. A review whose complaints section is half the size of its praise section reads as bought. If there genuinely are few faults, say what would have to change for that to be a problem. 6. WHO IT IS WRONG FOR. The most valuable ninety seconds in any review. Be specific about the person and the situation. 7. THE ALTERNATIVE. What would have to be true about the viewer for [COMPETITOR] to be the better choice. 8. THE PRICE QUESTION. Is it worth this money — and at what price would the answer change? RULES - Only claims from the experience I described. Do not invent test results, benchmarks or durability findings. - No absolute superlatives. "The best" is unverifiable; "the best I have used for [specific task]" is a claim I can stand behind. - If I said it was sponsored, the script must not soften the faults section. Say so if you notice yourself doing it. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME DISCLOSURE LINE — the exact words, or "none needed". THE SCRIPT — in beats, with timestamps and [ON SCREEN: ...] cues for specs. WHAT I SHOULD TEST BEFORE FILMING — gaps in what I told you. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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