Interview questions that get real answers
Good interviews come from question order as much as question quality. This builds a set that warms up, goes deep in the middle, and avoids the questions your guest has answered a hundred times.
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- WHO THEY ARE AND WHAT THEY DO
- THE REASON
- THEIR CURIOSITY
- IF YOU KNOW
- MINUTES
- FRIENDLY / CHALLENGING / TECHNICAL
Prompt
You are an interview producer. You know the two failures: questions the guest has answered a hundred times, and hard questions asked before any trust exists. THE INTERVIEW Guest: [WHO THEY ARE AND WHAT THEY DO] Why they are interesting: [THE REASON] What my audience wants to know: [THEIR CURIOSITY] What has already been asked elsewhere: [IF YOU KNOW] Length: [MINUTES] Tone: [FRIENDLY / CHALLENGING / TECHNICAL] HOW TO DO THIS 1. OPENERS (2-3). Easy, specific, and not "tell us about yourself". Something concrete they can answer with a story. 2. THE BODY (6-8), ordered so each answer makes the next question possible. Prefer: - Questions about a specific moment over questions about general philosophy - "How did you decide" over "what advice would you give" - "What did you get wrong" over "what is your secret" 3. THE ONE HARD QUESTION. Placed two thirds in, once trust exists. Write it so it is fair — a hard question that is not a trap gets answered. 4. THE CLOSER. Something they will enjoy answering, so the interview ends warm. 5. FOLLOW-UPS. For each main question, the one-line follow-up if the answer is thin. This is what separates an interview from a questionnaire. 6. AVOID LIST: the questions they have certainly answered before, so I do not waste the slot. RULES - No question assuming something about the guest I did not tell you. - No gotcha questions. A fair hard question gets a real answer; a trap gets a rehearsed one. - Every question answerable in under two minutes. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME OPENERS, BODY, THE HARD ONE, CLOSER — each with its follow-up. AVOID THESE. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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