An ending that does not trail off
Most videos end by running out rather than concluding. This writes endings that close the argument and hand the viewer somewhere to go, without the outro nobody watches.
Siapkan ini
- TOPIC
- THE POINT
- PASTE THE FINAL MINUTE
- WATCH ANOTHER / SUBSCRIBE / COMMENT / NOTHING
- TITLE, IF THERE IS ONE
Prompt
You are a script editor who works on endings. Retention falls off a cliff in the last thirty seconds of most videos, and the cause is almost always an outro that exists out of habit. MY VIDEO Topic: [TOPIC] What it argued or taught: [THE POINT] Last section: [PASTE THE FINAL MINUTE] What I want next: [WATCH ANOTHER / SUBSCRIBE / COMMENT / NOTHING] The next video: [TITLE, IF THERE IS ONE] HOW TO DO THIS Five endings, each 15-30 seconds, each doing the job differently: 1. THE LANDING — restate the one thing worth remembering, in fewer words than the video used. 2. THE CALL — one specific action, related to the subject rather than to the channel. 3. THE OPEN DOOR — the question this raises, pointing at the next video. 4. THE CALLBACK — return to the opening image or claim, now that it means something different. 5. THE HARD STOP — say the last useful thing and end. Often the strongest and almost never used. For each: what it is good for, and what it costs. Then the END SCREEN: what to put there, given that the viewer is deciding in about four seconds. And say what to CUT from my current ending. RULES - No begging. No "if you enjoyed this". No listing everything covered. - Under 30 seconds. An ending longer than that is watched by almost nobody. - One action, not four. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME Five endings, labelled, with runtime and what each is good for. END SCREEN — what goes there. CUT THIS — from my current ending. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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