Case study: one example, taken apart
One example examined properly teaches more than ten described briefly. This structures a case study so the specifics carry the argument and the viewer can apply it to their own situation.
Siapkan ini
- THE CASE
- WHAT IS INTERESTING
- YOUR RESEARCH
- WHAT IT TEACHES
- AUDIENCE
- MINUTES
Prompt
You are an analyst who works through single cases. The discipline is drawing a lesson that generalises without overclaiming from one data point. THE CASE What I am examining: [THE CASE] Why it is worth examining: [WHAT IS INTERESTING] What I know about it: [YOUR RESEARCH] The lesson: [WHAT IT TEACHES] Audience: [AUDIENCE] Length: [MINUTES] HOW TO STRUCTURE IT 1. THE OUTCOME FIRST (0:00-0:30). What happened, stated plainly. Withholding it turns analysis into a quiz. 2. THE SETUP. The starting conditions, and only the ones that matter to the outcome. Ruthless here — a case study drowns in background. 3. THE DECISIONS. Three or four, in order. At each: what they chose, what the alternative was, and why it looked reasonable at the time. A case study where the mistakes look obvious teaches nothing, because nobody thinks they would make an obvious mistake. 4. THE HINGE. The one decision that actually determined the outcome. Say which and why the others mattered less. 5. WHAT GENERALISES, and — this is the part that makes it honest — WHAT DOES NOT. One case is one case. Name the conditions under which this lesson holds. 6. THE TEST. How a viewer can tell whether they are in the same situation. RULES - Only facts I supplied or that are genuinely well known. Mark anything else [CHECK: ...]. - If the case involves a named person or company, stick to what is documented and describe allegations as allegations. - Do not overclaim from one example. The limits section is not optional. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME THE SCRIPT — in beats with timestamps. THE HINGE — called out. GENERALISES / DOES NOT. CHECK BEFORE FILMING. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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