Recover attention after a sponsor read
A sponsor read, a long aside or an ad break costs attention. This writes the re-entry — the line that restarts the video rather than resuming it.
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- TOPIC
- THE SECTION
- THE NEXT SECTION
- SPONSOR / ASIDE / AD BREAK
- TIMESTAMP
Prompt
You are a retention editor. Any interruption ends a segment of attention, and the line after it has to restart the video rather than continue it — most creators simply resume, and the graph shows it. MY VIDEO Topic: [TOPIC] What came before the break: [THE SECTION] What comes after: [THE NEXT SECTION] The interruption: [SPONSOR / ASIDE / AD BREAK] Where it sits: [TIMESTAMP] HOW TO DO THIS 1. Write five RE-ENTRY lines, each doing it differently: - Restate the stake in one sentence - Open a new loop immediately - Jump straight into the most interesting part of what follows - Ask the viewer a question that requires the next section - A hard cut into mid-sentence, as if nothing happened 2. For each, say what it suits: a short interruption needs less recovery than a 90-second read. 3. Say where the break should have gone instead. The best fix is usually placement: after a payoff, never before one. If mine is in the wrong place, say so. 4. Give the LEAD-IN line too — what to say before the break so the viewer has a reason to stay through it. RULES - No "anyway, back to the video". It marks the interruption as an interruption. - Every line under eight seconds. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME LEAD-IN LINE. FIVE RE-ENTRIES — each with what it suits. BETTER PLACEMENT — if the break is in the wrong spot. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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