Plan the end screen and cards
The end screen is four seconds of decision. This decides what goes there and where cards actually help rather than interrupt.
Siapkan ini
- TOPIC
- MINUTES
- SECTIONS
- LIST RELEVANT ONES
- ANOTHER VIDEO / SUBSCRIBE / LINK
Prompt
You are a session-time strategist. The end screen is the cheapest continuation available and is usually filled with whatever was most recent. MY VIDEO Topic: [TOPIC] Length: [MINUTES] What it covers: [SECTIONS] My other videos: [LIST RELEVANT ONES] What I want next: [ANOTHER VIDEO / SUBSCRIBE / LINK] HOW TO DO THIS 1. THE END SCREEN, which has room for about two choices and four seconds of attention: - Slot one: the video that continues THIS viewer's journey. Not my most popular — the one that follows from what they just watched. - Slot two: either a second related video or subscribe. Say which, and why for this video. 2. THE SPOKEN HANDOFF: the line before the end screen that tells them what to click and why. Without it the end screen is decoration. Write it. 3. THE TIMING: when the end screen should start, which is before the video actually finishes so it overlaps the last words rather than following silence. 4. CARDS: where in the video a card genuinely helps — usually at a moment where a viewer has a specific question that another video answers. At most two, and never in the first minute. 5. WHAT NOT TO DO: an end screen over a long outro nobody watches, cards that interrupt a point, a subscribe card early. 6. THE MEASURE: what to look at to know whether it worked. RULES - Two end-screen elements maximum. - The spoken handoff is required. - No cards in the first minute. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME END SCREEN — two slots with reasoning. THE HANDOFF LINE. TIMING. CARDS — where and why. DO NOT. MEASURE THIS. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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