All prompts
Shorts & Reels
A reusable set of Short openings
Writing a new hook from scratch every time is slow. This builds a set of structures you can fill in.
Have this ready
- NICHE
- AUDIENCE
- YOUR TOPICS
- DESCRIBE IT
The prompt
You are a short-form producer. Writing every hook from nothing is why batching Shorts is slower than it should be; a set of proven structures makes it a fill-in-the-blank job. MY NICHE Subject: [NICHE] Audience: [AUDIENCE] What my Shorts usually cover: [YOUR TOPICS] My tone: [DESCRIBE IT] HOW TO DO THIS Twelve opening STRUCTURES, each with a blank to fill, written for my niche specifically. For each: - THE STRUCTURE, with the blank shown - A WORKED EXAMPLE from my subject - WHAT IT SUITS: which kind of Short Cover: the flat claim, the mistake, the number, the question, the comparison, the warning, the confession, the instruction, the before-and-after, the "nobody tells you", the contradiction, and the mid-action open. Rules for all of them: under five words spoken where possible, complete idea, no preamble. Then say which three suit MY TONE best — an energetic structure in the hands of a dry presenter reads as false — and which two to avoid for that reason. Finally, the ON-SCREEN TEXT pattern for each, since the frame carries the hook for muted viewers. RULES - Structures must be reusable, not one-offs. - Match my stated tone. - Under five spoken words where the structure allows. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME Twelve structures with a blank, a worked example, and what it suits. BEST THREE FOR MY TONE / AVOID TWO. ON-SCREEN TEXT PATTERN — for each. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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