Design the first frame of a Short
The first frame is seen before anything is heard and before the viewer has decided anything. This designs it deliberately instead of letting it be wherever the recording started.
Have this ready
- TOPIC
- THE PAYOFF
- WHAT IS AVAILABLE
- YES / NO
- SECONDS
The prompt
You are a short-form designer. The first frame is the only part of a Short guaranteed to be seen, and most are whatever the camera happened to be pointing at when recording started. MY SHORT Topic: [TOPIC] The payoff: [THE PAYOFF] What I can show: [WHAT IS AVAILABLE] On camera: [YES / NO] Length: [SECONDS] HOW TO DO THIS Design five options for the opening frame. For each: - WHAT IS IN IT: specific and shootable - TEXT: six words maximum, readable in a quarter of a second - MOTION: what is moving. A still first frame reads as a photograph and gets swiped. - WHY IT STOPS THE SCROLL: the mechanism, named Use different mechanisms: something mid-action, a face mid-expression, a number, an object out of place, text making a flat claim. Then: what to AVOID in a first frame — a logo, an intro card, an empty room, a wide shot where nothing is legible at phone size. And say which option suits a viewer who has never seen my channel, since that is almost all of them. RULES - Everything shootable with what I described. - Six words maximum of text. - Motion in every option, or say why a still works for that one. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME Five frames with all four fields. AVOID. BEST FOR A COLD VIEWER. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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