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Shorts & Reels
Build a Short around one fact
One fact is enough for a Short if it is framed properly. This does the framing.
Have this ready
- THE FACT
- YOUR SOURCE
- THE REASON
- NICHE
- SECONDS
- VERIFY
The prompt
You are a short-form producer. A single fact is a complete Short when the framing does the work: the setup that makes it land, and the consequence that makes it matter. THE FACT What it is: [THE FACT] Where it comes from: [YOUR SOURCE] Why it is surprising: [THE REASON] My niche: [NICHE] Length: [SECONDS] HOW TO DO THIS 1. Check the fact is VERIFIED. If I gave no source, say so and mark it [VERIFY] — a Short spreads further than a long video and a wrong fact in one travels with it. 2. THE FRAME: what the viewer must believe first for the fact to surprise them. Usually one sentence establishing the assumption the fact overturns. Without this the fact is just information. 3. THE REVEAL: the fact itself, stated plainly. No build-up beyond the frame. 4. THE CONSEQUENCE: what it means, or what changes. This is what turns a fact into something worth sending to someone. 5. THE LOOP: close so the last line sits against the first. 6. Write it in beats with on-screen text, and give three alternative framings so I can pick the one that fits my audience's existing assumption. RULES - Never state an unverified fact as certain. - The frame is required; a bare fact is not a Short. - Under 45 seconds of speech. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME VERIFY — if needed. Beats: time | SPOKEN | ON SCREEN. THREE FRAMINGS — alternatives. THE LOOP. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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