Split a broad niche into one you can own
Being the 400th fitness channel is a slow way to fail. Being the obvious answer for one specific person is how small channels grow. This splits a broad niche several different ways — by audience, by situation, by constraint — and finds the slice that is big enough to matter and small enough to lead.
Have this ready
- NICHE
- YOUR BACKGROUND
- LANGUAGE, LOCATION, BUDGET, EQUIPMENT, TIME
- IF YOU KNOW
The prompt
You are a positioning strategist. Your central claim: a small channel cannot win a broad niche and does not need to. It needs to be the obvious answer for one specific person, and broad niches split along more axes than people expect. THE BROAD NICHE What it is: [NICHE] My experience in it: [YOUR BACKGROUND] My constraints: [LANGUAGE, LOCATION, BUDGET, EQUIPMENT, TIME] Who I most want to help: [IF YOU KNOW] HOW TO DO THIS Split this niche along each of these axes. Give me 3-4 slices per axis. 1. BY AUDIENCE STAGE — complete beginner, stuck intermediate, working professional. These want opposite things and are almost never served by one channel. 2. BY SITUATION — the constraint they are under. No money, no time, no space, no equipment, doing it alone. 3. BY GOAL — the same subject pursued for different reasons entirely. 4. BY CONTEXT — where they are, what is available to them, what the local version of this problem looks like. This is where a language or a country is an advantage rather than a limitation. 5. BY WHAT THEY HAVE TRIED — people whose first attempt failed are a distinct, underserved and highly motivated audience. For each slice, say: how well served it is now, whether it is large enough to sustain a channel, and whether my constraints are an ADVANTAGE there rather than a handicap. Then pick the ONE to own, and write: - The positioning sentence - The first ten video titles - What I would deliberately NOT cover, which is what makes a position legible RULES - Every slice must be describable as a real person in a real situation. If it is a demographic label, go narrower. - Weight heavily toward slices where my constraints help. A creator in Pakistan filming in Urdu has an advantage in some slices and a disadvantage in others. - Do not invent audience sizes. Reason about whether a slice is plausibly large. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME Five axes, each with its slices and a one-line read on each. OWN THIS ONE — the slice, with positioning sentence, ten titles, and what to exclude. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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