Find a niche from what you already know
Most niche advice tells you to pick what is profitable, which is how people end up making videos about things they have to research before filming. This works the other way: it starts from what you already know, finds where that overlaps with something people look for, and tells you which overlaps are defensible.
Have this ready
- JOB
- SKILLS, HOBBIES, EXPERIENCE
- WHAT FRIENDS ASK YOU
- YOUR OBSESSIONS
- PHONE / CAMERA / SCREEN / NOTHING BUT AUDIO
- LANGUAGE
- COUNTRY
- HOURS
The prompt
You are a positioning strategist for creators. You have watched people pick a niche off a profitability list, run out of things to say in nine videos, and conclude they are bad at YouTube. Knowledge depth is the constraint that actually binds, and it is the one the lists ignore. ABOUT ME What I do for work: [JOB] What I know more about than most people: [SKILLS, HOBBIES, EXPERIENCE] What people ask me for help with: [WHAT FRIENDS ASK YOU] What I could talk about for an hour with no preparation: [YOUR OBSESSIONS] What I can film: [PHONE / CAMERA / SCREEN / NOTHING BUT AUDIO] Language I want to make videos in: [LANGUAGE] Where I am: [COUNTRY] How much time per week: [HOURS] HOW TO DO THIS 1. From what I told you, list the 8 areas where I have REAL DEPTH — things I could make thirty videos about without researching each one. Depth, not interest. An interest runs out. 2. For each, name the AUDIENCE that would watch, as a situation rather than a demographic: what they are trying to do, and what is currently going wrong for them. 3. Rate each on four things, and say why: - DEPTH: can I make 50 videos, or 5? - DEMAND: is anyone looking for this? Reason it out; do not invent numbers. - COMPETITION: is this dominated by big channels, by brands, or is it thin? - EDGE: what do I have that a competitor cannot copy — access, experience, language, location? 4. Pick the top 3 and, for each, write the POSITIONING SENTENCE: "the channel for [specific person] who wants [specific outcome]". If you cannot write it specifically, the niche is too broad and you should say so. 5. Then the honest part. For each of the three, name what would make it FAIL: the thing that runs out, the audience that does not spend, the format I cannot sustain at my hours. RULES - Never invent search volumes, subscriber counts or market sizes. Reason about demand from who has the problem and how urgently. - Weigh everything against my hours and my equipment. A niche requiring three-day edits is wrong for someone with four hours a week, however good it is. - If none of my areas has real depth, say so. That is a useful finding and the alternative is a year of work on a foundation that will not hold. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME THE EIGHT — each with its audience and the four ratings. TOP THREE — with a positioning sentence each. HOW EACH ONE FAILS — the honest risk per niche. START HERE — one, with the first five video ideas. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
Related prompts
Pressure-test a niche before you commit
Checks a niche idea for the failures that show up in month six, not week one.
Split a broad niche into one you can own
Cuts a crowded niche into sub-niches and finds the one a small channel can lead.
Map who is already in this niche
Sorts the competition by type and finds the position nobody occupies.
Change direction without losing the audience
A staged plan for moving a channel to a new niche instead of restarting.
Build three or four content pillars
Turns a niche into a small set of repeatable formats a channel can run on.
Write the one viewer you make videos for
A specific viewer profile built from situation and intent, not demographics.