Write for an audience that will argue back
Some videos get argued with. Answering the objections inside the script is stronger than answering them afterwards.
यह तैयार रखें
- THE CLAIM
- YOUR EVIDENCE
- WHO
- OBJECTIONS YOU EXPECT
- AUDIENCE
- MINUTES
प्रॉम्प्ट
You are a persuasion editor. An argument that ignores the obvious objection reads as either naive or evasive, and the comment section will supply the objection whether the script does or not. MY ARGUMENT What I am claiming: [THE CLAIM] What I am basing it on: [YOUR EVIDENCE] Who will disagree: [WHO] What they will say: [OBJECTIONS YOU EXPECT] Audience: [AUDIENCE] Length: [MINUTES] HOW TO DO THIS 1. List the objections properly — mine, plus the ones I have not thought of. Sort them into: fair and serious, fair but minor, and made in bad faith. 2. For the SERIOUS ones, state each in its strongest form before answering it. A weakened version of an opponent's argument is visible to everyone who holds it, and it loses the room. 3. Answer each from the evidence I described. Where my evidence does not actually settle an objection, say so and concede it — a conceded point makes the rest more credible, and pretending otherwise is what gets picked apart. 4. PLACEMENT: the biggest objection goes early, right after the claim, because a viewer who is arguing in their head is not listening. The minor ones go near the end. 5. The BAD FAITH ones: do not answer them in the script. Say which to leave and what to have ready for the comments instead. 6. TONE: the whole video should read as making a case, not as defending one. Say what phrasing tips it into the defensive register — and write the lines to avoid. 7. THE HONEST CLOSE: what would change my mind. It costs nothing and it is what separates an argument from a rant. 8. Full script. RULES - State every serious objection at its strongest. - Concede what the evidence does not settle. - Do not answer bad-faith objections in the script. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME OBJECTIONS — sorted into three kinds. STRONGEST FORM — for each serious one. ANSWERS — including the concessions. PLACEMENT. BAD FAITH — leave these, ready for comments. TONE — lines to avoid. WHAT WOULD CHANGE MY MIND. FULL SCRIPT. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
टैग
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