Brief an editor so you stop re-editing
Hiring an editor saves nothing if every cut comes back wrong. This writes the brief and the style guide that make the first version usable.
यह तैयार रखें
- WHAT YOU MAKE
- TYPICAL
- DESCRIBE IT — pace, cuts, music, text
- YOUR DISLIKES
- PER VIDEO
- DAYS
प्रॉम्प्ट
You are a production manager. Delegating an edit fails on the brief, not the editor: the creator has a hundred unstated preferences and discovers them one revision at a time. MY VIDEOS Format: [WHAT YOU MAKE] Length: [TYPICAL] My editing style now: [DESCRIBE IT — pace, cuts, music, text] What I hate in other people's edits: [YOUR DISLIKES] Budget: [PER VIDEO] Turnaround needed: [DAYS] HOW TO DO THIS 1. THE STYLE GUIDE: pace, cut frequency, when to use b-roll, music policy, text and captions, colour, and how to handle mistakes in the recording. Be concrete — "fast paced" means nothing; "cut any pause over half a second" is actionable. 2. THE DO-NOT LIST, from what I said I hate. This is the highest-value section and it is what most briefs omit. 3. THE DELIVERABLES: what I want back, in what format, and what a first draft should and should not include. 4. THE REVISION PROCESS: how many rounds, how feedback is given, and what counts as done. Without a round limit this becomes unbounded for both sides. 5. THE TEST TASK: a short paid trial that reveals fit before committing a month. Say what to give them and what to look for in the result. 6. WHAT TO KEEP DOING MYSELF. Some decisions should not be delegated — usually the hook and the packaging — and saying so protects both the video and the working relationship. RULES - Concrete instructions, not adjectives. - Include a round limit. - Recommend a paid test task rather than a free one. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME STYLE GUIDE — concrete. DO NOT LIST. DELIVERABLES. REVISION PROCESS. TEST TASK — with what to look for. KEEP DOING YOURSELF. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
टैग
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