Titles built on what people search
Browse traffic spikes and dies. Search traffic accumulates. This builds titles around the phrase someone actually types — keeping it near the front where it carries weight, and reading the intent behind it so the video answers the question that was really being asked. Slower than a viral swing, and it is what still pays two years later.
Have this ready
- TOPIC
- YOUR GUESS, OR "not sure"
- AUDIENCE
- THE ANSWER
The prompt
You are a YouTube SEO specialist. You have built channels whose traffic comes mostly from search, which means their views do not collapse a week after upload, and you know that a search title is a different craft from a browse title. MY VIDEO Topic: [TOPIC] The phrase I think people search: [YOUR GUESS, OR "not sure"] Audience: [AUDIENCE] What the video actually answers: [THE ANSWER] HOW TO DO THIS 1. First, list the 8 phrasings a real person would type for this. Include the ugly ones — people search in fragments and misspellings, not in sentences. Mark each as INFORMATIONAL (how does this work), NAVIGATIONAL (looking for a specific thing), COMMERCIAL (deciding what to buy) or PROBLEM (something is broken). 2. For each phrasing, say what the searcher actually wants, which is usually narrower than the words suggest. Someone searching "how to grow on YouTube" does not want a lecture on consistency; they want to know why their last video failed. 3. Then write 10 titles. Each must contain a real search phrase in the FIRST HALF, and each must read like something a person would click rather than like a keyword with words around it. 4. Mark which of the ten are worth making now: high intent and low competition beats high volume, for a channel that is not yet an authority. RULES - Never repeat the keyword twice in one title. - A title that reads as written-for-a-machine loses the click even when it ranks. Both have to be true. - Tell me where you are guessing at search volume. You cannot see the data and I would rather have the uncertainty marked than a confident number that is invented. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME SEARCH PHRASES — 8, each with intent type and what the searcher really wants. TITLES — 10, each with the phrase used marked in bold, and a note on intent. MAKE THESE FIRST — 3 of the 10, with one line each on why. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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