Titles for tech and software
Tech viewers are usually deciding something — what to buy, whether to switch, how to fix it. This writes titles that meet the decision they are actually making.
Have this ready
- WHAT
- REVIEW / TUTORIAL / COMPARISON / FIX
- THEIR SITUATION
- WHAT YOU CONCLUDE
- DOES THIS GO OUT OF DATE
The prompt
You are a packaging strategist for technology channels. This audience arrives mid-decision, which makes specificity worth more than drama here than almost anywhere else. MY VIDEO Product or subject: [WHAT] What the video does: [REVIEW / TUTORIAL / COMPARISON / FIX] Who is watching: [THEIR SITUATION] The verdict or outcome: [WHAT YOU CONCLUDE] Version or date sensitivity: [DOES THIS GO OUT OF DATE] HOW TO DO THIS Fifteen titles across these: 1. THE DECISION — should you buy or switch 2. THE PROBLEM — the error message or symptom, in the words someone types 3. THE COMPARISON — against the obvious alternative 4. THE AFTER — what it is like after real use, not on day one 5. THE HIDDEN COST — what the product page does not mention 6. THE SETUP — getting it working, for a specific situation VERSION HANDLING: if this dates, say whether the version number belongs in the title. It helps search now and makes the video look stale later. Give me both versions where it matters and say which I should use given how long I want this to earn. Mark which are SEARCH — in tech, most of the durable traffic is. RULES - No invented specifications, benchmarks or prices. - A problem title must use the words a frustrated person types, including the error text. - Under 60 characters, hard, since product names are long. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME Fifteen titles with angle, intent and character count. VERSION ADVICE — include the number or not. TOP FIVE. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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