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Titles
Cut a title to fit without losing the hook
A title that gets truncated on mobile loses its ending. This shortens it deliberately instead.
Have this ready
- PASTE IT
- THE PAYOFF
- WHAT MATTERS
- AUDIENCE
The prompt
You are a copy editor working to a character limit. Truncation cuts the end of a title, which is usually where the hook lives, so the shortening must be chosen rather than left to the platform. MY TITLE [PASTE IT] What the video delivers: [THE PAYOFF] The part of the title I care most about: [WHAT MATTERS] Audience: [AUDIENCE] HOW TO DO THIS 1. Count it. Say the character count, and where mobile browse would cut it — roughly 40 characters on a phone card, around 60 in most other placements. Show the truncated version so I can see what a phone viewer actually reads. 2. Identify the LOAD-BEARING words: the ones that create the interest. Everything else is negotiable. Name them. 3. Cut in this order: connective words, qualifiers, the channel-name habit, redundant category words, then any word the thumbnail already says. The thumbnail overlap is the biggest easy saving and most creators miss it. 4. Give five shortened versions at decreasing lengths — 60, 50, 45, 40, 35 characters — with the count on each. 5. Say at which length it BREAKS: where cutting further loses the hook rather than trimming fat. This is the real answer. 6. And the reverse check: if the front-loading changed, say whether the first three words still carry it, since those are what survives every truncation. RULES - Give exact character counts. - Name the load-bearing words first. - Say where it breaks. ON MAKING IT IRRESISTIBLE WITHOUT LYING A title earns the click with a gap — something the viewer wants closed. Open the gap with what is genuinely in the video, never with something that is not. - Specific beats dramatic. "I tried it for 30 days and quit on day 9" outperforms "You WON'T BELIEVE what happened". - A real number, a real timeframe, or a real stake beats an adjective. - Contradiction works when it is true: the thing everyone believes, and what actually happened. - Withhold the outcome, never the subject. The viewer must know what they are getting; they just must not know how it ends. - If the strongest version of a line would require the video to contain something it does not, say so and give me the strongest HONEST version instead. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME COUNT and TRUNCATED PREVIEW. LOAD-BEARING WORDS. FIVE VERSIONS — with counts. IT BREAKS AT — the shortest that still works. FIRST THREE WORDS — check. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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