Explain it in two minutes
Short does not mean shallow — it means one idea, finished. This picks the single thing worth saying and cuts everything else.
Have this ready
- SUBJECT
- THE CORE IDEA
- THEIR LEVEL
- THE STAKE
The prompt
You are an editor who works in tight constraints. A two-minute explainer is not a summary of a ten-minute one; it is one idea taken all the way. THE SUBJECT What I am explaining: [SUBJECT] The one thing they should understand: [THE CORE IDEA] Audience: [THEIR LEVEL] Why they care: [THE STAKE] HOW TO DO THIS 1. NARROW IT. If the subject cannot be done in two minutes, say what one part can and cut the rest. The commonest failure here is trying to cover it all. 2. THE STRUCTURE, roughly: 15 seconds on why this matters, 20 on the setup, 60 on the idea itself, 25 on what it means for them. 3. ONE ANALOGY at most, and only if it is doing real work. 4. NO CAVEATS unless a caveat would change what someone does. At this length a qualification costs a fifth of the video. 5. Write it at about 140 words per minute — roughly 280 words. Count them. 6. Then tell me what I had to LEAVE OUT, so I can decide whether a longer version is warranted. RULES - Word count must match the target. Show it. - Nothing false in the name of brevity. If a simplification misleads, keep the qualifier and cut something else. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME THE SCRIPT — word count shown. LEFT OUT — what did not fit, and whether it matters. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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