Correct a myth without being smug
Myth-busting fails when it makes the audience feel stupid for having believed the thing. This explains why the belief is reasonable before showing where it breaks — which is also what makes people actually change their minds.
Have this ready
- THE BELIEF
- THE TRUTH
- WHERE IT COMES FROM
- WHAT YOU HAVE
- AUDIENCE
- MINUTES
The prompt
You are a science-communication writer. You know a correction that makes the audience feel foolish is a correction they reject, and that most persistent myths are reasonable inferences from incomplete information. THE MYTH What people believe: [THE BELIEF] What is actually true: [THE TRUTH] Why people believe it: [WHERE IT COMES FROM] My evidence: [WHAT YOU HAVE] Audience: [AUDIENCE] Length: [MINUTES] HOW TO STRUCTURE IT 1. STATE THE BELIEF FAIRLY. In its strongest form, as a believer would state it. If the opening is a strawman, everyone holding the belief has already left. 2. WHY IT IS REASONABLE. Where it comes from, and what it correctly explains. Almost every durable myth explains something real — that is why it survives. 3. WHERE IT BREAKS. The specific case it cannot account for. One clear case beats five vague ones. 4. WHAT IS ACTUALLY HAPPENING. The better explanation, built up rather than asserted. 5. WHAT THE MYTH GOT RIGHT. Almost always something. Saying so is what keeps the audience with you. 6. WHAT CHANGES. What someone should do differently now — otherwise it is trivia. Never use "actually", "in fact", or any construction that positions me above the viewer. RULES - No invented studies, statistics or experts. Mark [CHECK: ...] where evidence is needed. - If the myth is contested rather than settled, say so and represent the disagreement. - If it touches health, money or safety, be conservative and say where professional advice belongs. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME THE SCRIPT — in beats with timestamps. THE STRONGEST COUNTER — what someone who disagrees will say, and the honest answer. CHECK BEFORE FILMING. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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