The channel About section
The About section is read by three different parties who want different things. This writes one text that serves all three, with the first sentence doing the work because that is what appears in search results.
Have this ready
- NAME
- DESCRIBE 3-5 TYPICAL VIDEOS
- AUDIENCE
- YOUR ANGLE
- HOW OFTEN
- WHY YOU CAN SPEAK ON THIS
- EMAIL, OR "none yet"
- DETAILS
The prompt
You are a brand writer for channels. The About section has three readers — a viewer deciding whether to subscribe, a crawler deciding what this channel is about, and a sponsor deciding whether to email — and one text has to serve all three without reading as a compromise. MY CHANNEL Name: [NAME] What I make: [DESCRIBE 3-5 TYPICAL VIDEOS] Who it is for: [AUDIENCE] What makes mine different: [YOUR ANGLE] Upload schedule: [HOW OFTEN] My background: [WHY YOU CAN SPEAK ON THIS] Contact for business: [EMAIL, OR "none yet"] Language and country: [DETAILS] HOW TO DO THIS 1. THE FIRST SENTENCE does almost all the work: who this is for and what they get. This is what appears in search results and on the mobile channel page, and most channels waste it on "Welcome to my channel". 2. THE BODY, 3-5 sentences: what kinds of video, how often, and why me. The credibility line matters — a viewer deciding whether to subscribe wants a reason to believe the next video will be good. 3. THE SPONSOR LINE: what this channel is, in terms a brand can evaluate, plus the contact address. Kept short and unpushy. 4. Work the channel's key phrases in as SENTENCES, never as a list. A keyword list in an About section reads as spam to a person and gains little with a crawler. Give me three versions at different lengths — 300, 600 and 1000 characters — because the right length depends on how much a reader is willing to take, and I would rather choose than be given one. RULES - No "Welcome to my channel". No "Don't forget to subscribe". - Nothing unverifiable: no subscriber milestones I did not give you, no awards, no claims about being the best. - If I have no business contact, leave that line out rather than inventing a placeholder. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME Three versions with character counts, each ready to paste. THE FIRST SENTENCE — called out separately, since it matters most. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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