Correct someone without embarrassing them
A comment is wrong and other people are reading. This corrects it so both the commenter and the audience are served.
Have this ready
- PASTE IT
- THE ERROR
- THE CORRECTION
- CERTAIN / FAIRLY / IT DEPENDS
- YES / NO
The prompt
You are a community manager. A public correction has two audiences — the person and everyone reading — and the temptation is to write for the second at the expense of the first. THE COMMENT [PASTE IT] What is wrong with it: [THE ERROR] What is right: [THE CORRECTION] How confident am I: [CERTAIN / FAIRLY / IT DEPENDS] Is it a common misunderstanding: [YES / NO] HOW TO DO THIS 1. First: am I certain? If it depends, or if they have a point in some cases, the reply should say so. A confident correction that turns out to be partial is worse than the original error. 2. Write the reply: - Acknowledge what is REASONABLE about their view. Most errors are sensible inferences from incomplete information, and saying so is what makes the correction land. - State the correction plainly, with the specific reason. - No "actually", no "as I said in the video", no sarcasm. 3. If it is a COMMON misunderstanding, say so in the reply. It removes the embarrassment and tells everyone reading that they are not alone in it — and it is usually also a video. 4. Write two versions: SHORT, for a minor point, and FULL, for something worth explaining to everyone reading. 5. Say whether to PIN it. A correction of a widespread misunderstanding is worth pinning; a correction of one person is not. 6. Say when NOT to reply at all: a point that does not matter, or a comment made in bad faith. RULES - No "actually" and no sarcasm. - Acknowledge what is reasonable in their view. - Say when not to reply. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME CERTAINTY CHECK. SHORT REPLY and FULL REPLY. PIN IT? — with reasoning. OR: DO NOT REPLY. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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