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Business
Work out what to charge when you have no idea
The first sponsorship price is usually guessed and usually too low. This derives one.
Have this ready
- NUMBER
- NICHE
- WHERE
- INTEGRATION / DEDICATED / MENTION / SHORT
- NUMBER OR UNKNOWN
The prompt
You are a rate advisor. A first price anchors every later negotiation with that brand and often with the next, so it is worth deriving rather than guessing. MY CHANNEL Subscribers: [NUMBER] Average views in 30 days: [NUMBER] Niche: [NICHE] Audience country: [WHERE] What they are asking for: [INTEGRATION / DEDICATED / MENTION / SHORT] My RPM if I know it: [NUMBER OR UNKNOWN] HOW TO DO THIS 1. Work from AVERAGE VIEWS, not subscribers. Subscriber count is the number brands ask for and the wrong one to price on. Say this clearly. 2. Give a range for my numbers, showing the calculation, with the standard caveats: rates vary widely by niche and by audience country, and a rate card from a different market does not transfer. Where my niche or country makes the usual ranges inapplicable, say so rather than giving a confident figure. 3. Adjust for FORMAT: a dedicated video is worth several times a mention; a short integration sits between. Give the multiplier for what they asked for. 4. Adjust for my ADVANTAGES: an engaged niche audience, a purchase-intent subject, or a hard-to-reach demographic are worth more per view than the base. Say which of mine apply. 5. THE NUMBER TO SAY, and what to say around it: a rate plus what is included, so the conversation is about scope rather than price. 6. THE FLOOR: the number below which I should decline, and why having one matters more than the asking price. 7. Say plainly that these are estimates and that the real answer comes from asking creators in my niche. RULES - Price on views, not subscribers. - State the uncertainty rather than inventing precision. - Give a floor as well as an asking price. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. GIVE ME THE BASIS — views, with the calculation. RANGE — with caveats. FORMAT MULTIPLIER. YOUR ADVANTAGES. THE NUMBER TO SAY — with scope. THE FLOOR. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
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