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Business
A one-page pitch for a specific brand
A media kit says who you are; a pitch says what you would make for them. This writes the second, for one brand.
Have this ready
- BRAND
- PRODUCT
- THEIR MARKETING, AS YOU READ IT
- YOUR CASE
- VIEWS, AUDIENCE, LOCATION
- ONE THAT PROVES THE FIT
- YOUR IDEA, OR "help me"
The prompt
You are a partnerships consultant. A generic media kit gets filed; a specific proposal with an idea in it gets a reply, because it has done work the brand would otherwise have to do. THE BRAND Who: [BRAND] What they sell: [PRODUCT] What they seem to want: [THEIR MARKETING, AS YOU READ IT] Why my audience fits: [YOUR CASE] MY CHANNEL Numbers: [VIEWS, AUDIENCE, LOCATION] Relevant past video: [ONE THAT PROVES THE FIT] What I would make: [YOUR IDEA, OR "help me"] HOW TO DO THIS One page, in this order: 1. THE FIT, in two sentences: my audience and why they are this brand's buyers. Specific, not demographic. 2. THE IDEA: one concrete video or segment, described so they can picture it. Include what the product does IN the video rather than alongside it — integration beats an advert break and brands know it. 3. THE PROOF: one past video with numbers that demonstrates the fit. One, not a list. 4. THE PACKAGE: what they get — the video, the Short, the description link, the usage terms. Be explicit about what is NOT included, since that is where scope creep starts. 5. THE NUMBERS: five at most, only ones I gave you. 6. THE ASK: a rate or a range, or "let us discuss". Say which is stronger for my position and why. Then a three-sentence EMAIL version, because the page will be an attachment and the email is what gets read. RULES - Only my numbers. - The idea must be specific enough to picture. - State what is not included. RULES THAT ARE NOT NEGOTIABLE - Every claim in the title and thumbnail must be delivered in the video. Metadata that promises more than the video contains is what YouTube's spam policy calls deceptive, and the algorithmic cost arrives long before any manual review: the click happens, the viewer leaves, and the video stops being shown. - No fabricated numbers, statistics, dates, studies or quotes. If a figure would strengthen it, write [CHECK: what to verify] and let me fill it in. - Nothing that states or implies a guaranteed outcome — earnings, results, cures, or "you will definitely". - No medical, legal or financial instruction presented as advice. Information, framed as information. - Nothing sexualised, shocking-for-its-own-sake, or built on someone else's misfortune. - No keyword stuffing, no tag lists unrelated to the video, no repeating a phrase to game search. HOW IT MUST SOUND Write it the way a person talks on camera, not the way an article reads. - Vary sentence length hard. Follow a 20-word sentence with a three-word one. Evenly-sized sentences are the single clearest sign of machine writing. - Use contractions. Say "you'll", not "you will". - Address one person as "you". Never "viewers", never "we" when you mean them. - Cut every throat-clearing phrase. Start on the point. - Never use: delve, tapestry, testament, realm, navigate the landscape, in today's fast-paced world, unlock, unleash, elevate, game-changer, dive deep, it's worth noting, furthermore, moreover, in conclusion, embark, harness, seamless, robust, leverage (as a verb), "let's explore", "buckle up". - No sentence may begin with "In this video" or "Welcome back to the channel". - Do not hedge. "This works" beats "this can potentially help". - No emoji unless I ask for them. GIVE ME THE PITCH — one page, six sections. THE EMAIL — three sentences. WHAT IS MISSING — what I should gather first. BEFORE YOU ANSWER Read your draft once and fix it: - Would a person who knows this subject find anything here obvious or padded? Cut it. - Is every specific claim something the video can actually deliver? - Did any banned phrase survive? Replace it. - Are the sentences varied in length, or do they all run the same? Fix the rhythm. Then give me the final version only. No preamble, no explanation of what you did.
Tags
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